Home > Shook Ankles > Shook Ankles: The Commercial Appeal Of Eric Gordon

Shook Ankles: The Commercial Appeal Of Eric Gordon


Eric Gordon is about as dangerous a basketball player can be without becoming a household name. But being that he seems to be so single-minded on basketball instead of exposing and expanding a personal brand, maybe that’s his choice. He’s a lethal threat to score from any spot on the floor—literally— at any given time.

Each of these moves exemplifies the diversity he has to offer with the ball in possession. His crossover is one of the many great ones being overlooked by most fans, probably because his jumper can melt nylon. If he wanted, Gordon could win the three-point shootout then give a certain teammate a run for his money in the dunk contest. It’s all within reach.

The shot is so flick-of-the-wrist effortless—so graceful and natural—and his situation alongside Blake Griffin is so divine, that Eric Gordon will soon be recognized in the average American household, whether he likes it or not.



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  1. October 5, 2011 at 1:41 pm | #1

    It is beyond words how little press Eric Gordon gets from the national media (ESPN, TNT, NBATV, etc…). On many nights last seaosn when Eric Gordon was dropping 25+, Blake Griffin would be the only highlight on SportsCenter. Sad thing, Eric Gordon had his fair share of dunks last season that also deserved national attention. Hopefully Eric Gordon can put together a full season of 25 ppg, and then just maybe the national media will put him in the spotlight like other 2008 draft members Derrick Rose, Kevin Love, and Russell Westbrook.

  1. October 6, 2011 at 8:01 am | #1

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